Human potential

About the women who preceded us, – and what kept them busy

Women seem to care a lot about beauty. It is fascinating to have a look at what is being done to look good. Whoever looks at women’s history must conclude that this has never been different, but how we think about things like beauty and what we do to achieve this has changed quite a bit throughout history. Discover Under the Loupe Magazine to find out about the women who preceded us and what kept them busy.


Women’s history

Under the Loupe is an exploration of women’s history. What occupied them? What did they think back then about beauty, what were their experiences and what was made to achieve that beauty. Learning from the past is important. It helps us understand why we live the way we live and why we are the way we are. But such an exploration also enables us to learn from the mistakes of our predecessors, so that we can do better in the present.


Powerful, nostalgic memories can help us cope with change in our lives, give us comfort, and build our sense of identity. Emotions from our past are powerful things, and lag behind in our internal reward system. They can be used to push us in the right direction.


Knowing our history and culture also helps us women to build a sense of pride and belonging. Let them know where they come from – and who preceded them. I think it’s important to have that sense of pride and belonging cause it can make you feel connected with the past and feel part of a group of likeminded women and empower you.


Lotus feet and other questionable inventions

The lotus-foot phenomenon from China is perhaps the best-known example of a beauty ideal where women in particular go very far (in their pain) to achieve it. With the study of special beauty rituals, painful cosmetic procedures and dubious inventions, it seems that there is nothing but the conclusion that one has a lot left for a good appearance and that there is an enormous pursuit of beauty.


With Under The Loupe Magazine we let you get lost in all that (funny) nonsense. The magazine thus demonstrates, on the basis of all kinds of inventions, rituals and beauty ideals from the present and past, the continuous process of striving for beauty. As a result, the magazine shows the funny, absurd and sometimes painful side of the obsession with the body.



Go check it out 🙂

Met veel plezier zal er elke week een nieuwe snapshot op @undertheloupe_ worden geplaatst. Ben je benieuwd hoe het magazine zich gaat ontwikkelen?


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#Repost @paintedwomen (@get_repost) ・・・ We've all got memories of entering a nightclub bathroom and seeing a shelf of Impulse body spray, tampons and Carmex for us to use. In the 1950s and 1960s, there was an elevated version of this in the form of The Perfumatic, a coin operated fragrance spraying machine that could be found across the USA. When the plunger was pressed, the machine would dispense a spritz of perfume onto the customer's wrist. Scents included classics like Chanel No.5, Tweed and Tabu and Perfumatics were usually found in cinemas, restaurants, public bathrooms and petrol stations. As we're in the age of Instagrammable bathrooms, think The Ned, Annabels, Brasserie of Light and more, we wonder if we'll start to see these venues capitalise on the way guests consume beauty in these spaces. If so, a Perfumatic revival doesn't seem so far-fetched. #perfume #perfumatic #fragrance #historyiscool #historygeek #historyofperfume #historyoffragrance #fragranceaddict #fragranceaddiction #fragranceaddicts #perfumeblog #perfumecollections #perfumecollection

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